Local SEO Checklist
Audit your Google Business Profile and local SEO setup. Work through this checklist to improve your visibility in local search.
Google Business Profile Basics
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Profile Optimization
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Photos & Visual Content
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Reviews & Reputation
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Posts & Updates
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Website & Technical
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Tip: Work through high-impact items first for the biggest improvement in rankings.
Why Local SEO Matters for Salons
of all Google searches have local intent
of local mobile searches result in a call or visit within 24 hours
of people who search for a nearby business visit within a day
Quick Wins for Better Rankings
Frequently Asked Questions
What is local SEO and why does it matter for salons?
Local SEO is the process of optimising your online presence to attract more clients from local searches. When someone searches "hair salon near me" or "best salon in [suburb]", local SEO determines whether your business appears. For salons, this is critical since nearly all clients come from within 10-15 km.
How long does it take to see results from local SEO?
Most salons see noticeable improvements in 2-3 months with consistent effort. Quick wins like optimising your Google Business Profile can show results within weeks, while building review volume and local citations takes longer to compound.
Do Google reviews really affect my search ranking?
Yes. Google has confirmed that reviews are a significant ranking factor for local search. Both the quantity and quality of reviews matter, as does how recently they were posted. Businesses with a steady stream of fresh reviews tend to rank higher than those with stale profiles.
Should I hire an SEO agency or do it myself?
For most solo salon owners, the basics covered in this checklist can be done yourself. Focus on your Google Business Profile, collecting reviews, and keeping your information consistent across directories. An agency may help if you operate multiple locations or want to target competitive keywords.
Automate your review collection
Beauty Desk automatically requests reviews after every appointment, helping you climb local rankings without manual effort.
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