Free Calculator
Client Retention Calculator
How much is client churn really costing your salon? Calculate your retention rate, client lifetime value, and the revenue you're leaving on the table.
20 1,000
0 200
1 24
$20 $300
BeautyDesk
Client Retention Calculator
Generated on 1 February 2026
Your client retention rate
120 retained 80 lost
$1,440
Client lifetime value (3yr)
$57,600
Annual retained revenue
Annual revenue at risk from churn
$38,400
80 clients who visited once but didn't return represent
$38,400 in lost annual revenue. Even recovering 20% would add
$7,680 to your bottom line.
If retention improved by 10%
+$9,600
additional annual revenue
Moving from 60% to 70% retention means
20 more returning clients, each worth an average of
$480/year in services.
Calculations use your inputs and a 3-year client lifetime estimate. Actual results vary. Client lifetime value = avg visits/year × avg service price × 3 years.
Why retention matters for salons
5-25x
More expensive to acquire a new client than retain an existing one
67%
Of clients who leave never tell you why — they just don't come back
5%
Increase in retention can boost profits by 25-95% (Bain & Company)
Catch unhappy clients before they churn
BeautyDesk intercepts negative experiences before clients leave. When someone rates 1-3 stars, you hear about it first — giving you a chance to make it right and keep the client.
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