Free Audit Tool

Google Business Profile Audit

Check how well your salon's Google profile is optimised. Score yourself across 6 key categories and get actionable tips to improve.

Your GBP Score

0/100

0 of 27 items

Business name is accurate and consistent

Use your exact registered business name. Avoid keyword stuffing.

Address is correct and matches your website

NAP (Name, Address, Phone) consistency is critical for local SEO.

Phone number is correct and clickable

Use a local Australian number, not a 1300/1800 number.

Business hours are up to date

Include special hours for holidays. Google penalises wrong hours.

Website URL is correct and working

Link to your main site, not a booking page.

Primary category is specific (e.g., "Hair Salon" not "Salon")

Choose the most specific category available for better ranking.

Business description is complete (750 chars)

Include services, location, and what makes you unique. Use natural keywords.

How to use this audit

Search your business on Google and review your current profile side by side.

Work through each category honestly. Read the tips for guidance on what Google expects.

Focus on the lowest-scoring categories first. Copy your results to track progress.

BeautyDesk automates review collection so your Reviews score stays high. SMS requests after every appointment, negative feedback intercepted.